Gqom

Gqom ([ᶢǃʱòm]),(Igqomu([iᶢǃʱòmu]),Gqom tech or Sghubu),^[4] is a genre of electronic dance music that emerged in the early 2010s from Durban, South Africa,^[5] pioneered largely by music producers DJ Lag,^[6][7][8] Rudeboyz,^{[6][9][10][11]} Griffit Vigo,^[12][13] Distruction Boyz,^[14] Menzi,^[15][16] and Citizen Boy.^[17][18] It was developed from kwaito, a subgenre of house music from South Africa.^[19]

Unlike other South African electronic music, gqom is typified by minimal, raw and repetitive sound with heavy bass beats but without the four-on-the-floor rhythm pattern.^[5]

Music connoisseurs who were pivotal in influencing the genre's international acclaim included the likes of South African rapper Okmalumkoolkat, Italian record label Gqom Oh owner, Malumz Kole^[20] inclusive of other South Africans; music taste-maker and public relations liaison, Cherish Lala Mankai,^[20] Afrotainment record label owner DJ Tira, Babes Wodumo, Dlala Thukzin,^[21] and Busiswa.